PEPCID® PATIENT PROFILES

Occasional heartburn can be difficult to treat. Recommend PEPCID® as part of a balanced plan

THE CHALLENGE OF OCCASIONAL HEARTBURN

Occasional heartburn can be hard to treat. Antacids may not be enough—but proton pump inhibitors (PPIs) may not be needed. For these patients, rely on PEPCID® for fast, lasting heartburn relief. Compare the 3 treatment types.

See how occasional heartburn affects 2 different patients—and why a PEPCID® product is an appropriate treatment choice for them.

FRANK

A 58-year-old man with hypertension*

REASON FOR VISIT

Annual checkup; complaining of occasional heartburn

VITAL STATISTICS

Gender: male

Age: 58 years

BMI: 28.2

PRESENTING SYMPTOMS

Patient reports weekly family dinners with traditional foods and red wine cause immediate discomfort (burning in chest) and difficulty sleeping afterward (sour stomach; acid in back of throat)
Does not want to abstain: values family traditions and bonds
Tried OTC antacids (Tums®) without success

RECOMMENDATION

Patient may require immediate symptom relief and sustained acid suppression to manage occasional overeating and acid-inducing meals

Recommend PEPCID COMPLETE®, a combination of immediate-acting antacid and up to 12 hours of nighttime acid suppression†

Offer educational resources on food triggers and meal timing that can cause heartburn

PRIYA

A 42-year-old woman*

REASON FOR VISIT

Bothered by occasional heartburn and confused by all the available OTC products

VITAL STATISTICS

Gender: female

Age: 42 years

BMI: 22.4

PRESENTING SYMPTOMS

Patient maintains generally healthy diet
No indication of impaired cardiovascular
Aware of heartburn triggers such as pizza on “family movie night” and coffee-only for breakfast when running late for work
Reports sharp pain in chest and burning sensation on these occasions, but no other time
Overwhelmed by OTC heartburn options; seeks guidance

RECOMMENDATION

Since patient complains of occasional heartburn symptoms and is aware of predictable triggers, Maximum Strength PEPCID AC® may meet her need

Strong H2 blocker will start working in minutes,‡ and can also be taken 10 to 60 minutes before a heartburn-inducing meal to prevent heartburn

Offer educational resources on food triggers and meal timing that can cause heartburn

DOES UNEXPECTED HEARTBURN STRESS YOUR PATIENTS OUT?

Let them know that PEPCID® works before, during, or after the start of heartburn and lasts all day§

RECOMMEND THE ORIGINAL FAMOTIDINE BRAND

PEPCID® is a brand backed by over 35 years of expertise. And it’s the #1 doctor and gastroenterologist recommended acid reducer brand among OTC histamine-2 (H2) blockers.

^{*Composite, based on actual patient interviews.}

^{†Based on 9-hour acid control studies during the day and 12-hour acid control studies during the night. Acid control does not imply symptom relief.}

^{‡Begins to work in 15 to 30 minutes.}

^{§Based on 8 hours of symptom relief studies during the day.}