Johnson’s® Baby

Johnson’s® Baby is the ONLY brand with 125 years of elevating industry standards and advancing baby skin health while supporting wholesome family bonds from day 1 of use. No other baby skin care brand can match our body of research.

*Infant Care Category, IQVIA 2025

When you choose JOHNSON’S®, you’re choosing formulas developed to meet exceptionally high safety, environmental sustainability, and gentleness standards to ensure our products
are gentle for baby’s delicate skin, hair, and eyes:

• Highest standards: Our hypoallergenic formulas use fragrance components that meet or exceed leading international standards (IFRA, RIFM, EU) and our own strict internal requirements. Our formulas are free of parabens, phthalates, sulfates, soaps, and dyes† and use carefully evaluated fragrances that exclude known and potential allergens.^2,3

• Exceptional purity: We have set our standards so high that less than 25%* of aroma compounds used in fragranced consumer products meet our criteria. Additionally, Less than 2%* of global cosmetic ingredients qualify for our baby products, each selected for a specific, purposeful role.

• Designed for tolerance: Our fragrance blends are designed for tolerance, minimizing allergens and irritants and allergy tested for delicate skin. All cleansers undergo rigorous NO MORE TEARS® testing, confirming they are as mild to the eyes as pure water in cases of accidental splashes.³

• Committed to gentler environmental choices: We use responsibly sourced, biodegradable ingredients, reducing plastic, emissions, and energy use.^4,5‡

Research shows that gentle, familiar scents can help calm babies, reduce stress (lower cortisol), improve sleep quality, and even support bonding and social development. Babies bathed with fragranced products show more engagement cues like smiling and eye contact compared to unscented alternatives.

Stronger bonds between baby and parents⁸: Scents and emotion are linked in the brain because is processing. center (olfactory cortext) is located near the emotion center (amygdala)

Calmness, sleep and stress reduction^9-11: Purposeful fragrances have been shown to help babies prepare for bedtime, lower cortisol levels and promote longer, deeper sleep

Social and memory development^7,12: Babies bathed with scented products show 30% more engagement cues like smiling, verbalizations and mutual gaze, versus babies bathed with unscented products

How does the sense of touch impact healthy baby development?  A baby’s sense of touch begins to develop while they’re still in the womb, and it contributes to the maturation of their other senses. Positive interaction through touch has benefits for babies and parents.²

What exactly happens when baby and parent interact through touch? Within the first 3 years of life, there is rapid development of most of the brain’s neural pathways involving communication, understanding, interactions with others, and emotional well-being. When parents and babies interact through touch, baby shows more positive emotions, like smiling. Plus, both parents and babies experience less stress and form stronger connections.^2,6

Why do you add a hypoallergenic fragrance to your products? We carefully select a hypoallergenic fragrance on purpose. Purposeful scents play an important role in bonding with parents, lead to 30% more potent engagement cues, and can be linked to reduced cortisol.^2,6

If you need assistance or have any questions related to our products, company, website, or online ordering, contact Kenvue Customer Care Center for Healthcare Professionals at 1-866-948-6883 or RA-JX2-HCPcontracts@kenvue.com