Skip to main content
Corporate Site
Kenvue-WLDS

The science of oat-based eczema care

Powered by clinically proven science, oat-based eczema care helps soothe irritation while strengthening the skin’s natural moisture barrier. Backed by leading dermatology research, colloidal oatmeal and oat-derived ingredients work together to calm, nourish, and protect eczema-prone skin for lasting comfort.

Clinical evidence in action

Pediatrics

Journal of Dermatological Treatment: Colloidal oat efficacy at treating symptoms of atopic dermatitis

Read more
Pediatrics

Journal of the American Academy of Dermatology: Colloidal oat is as effective as a prescription cream

Read more

The Aveeno Baby® difference

More than 1% colloidal oatmeal, a unique Triple Oat® Complex for eczema-prone skin

Formulation Matters: The unique formula in Aveeno® provides greater efficacy & stability. This unique blend of components provides multiple benefits for sensitive skin.

  • 9 out of 10 patients prefer Aveeno® Colloidal Oatmeal Lotion over its vehicle

  • Significant improvement in scaling, overall dryness and hydration.

View study

Colloidal oatmeal

  • The only FDA-approved OTC skin protectant ingredient for eczema care

  • Supports the skin microbiome1

Oat oil

  • Helps reinforces the developing moisture barrier2,3

  • Promotes skin's endogenous production of ceramides up to 3X vs untreated2,3

Oat extract

  • Naturally rich in oat polyphenols (avenanthramides)3,4

  • Works with oat flour + oat oil to maintain skin comfort3,4

  • Provides soothing benefits3,4

View study