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Aveeno® Eczema Therapy

Eczema is our expertise. Helping dermatologists treat eczema since 1945, no colloidal oatmeal-containing product has been studied more than Aveeno®.

Uniquely formulated with Triple Oat® -1% colloidal oatmeal* plus oat extract (to help soothe skin) and oat oil (to strengthen the skin’s moisture barrier from within skin’s surface).**

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Aveeno® Eczema Therapy Collection

Eczema Therapy Daily Moisturizing Cream
AVEENO® Eczema Therapy Nighttime Itch Relief Balm
Soothing Bath Treatment
Eczema Therapy Rescue Relief Treatment Gel Cream

Product title

Eczema Therapy Cream
Eczema Therapy Nighttime Itch Relief Balm
Eczema Therapy Bath Treatment
Eczema Therapy Rescue Relief Treatment

Skin conditions

Eczema-prone skin

Eczema-prone skin

Eczema-prone skin

Eczema-prone skin

Key ingredients

Colloidal oatmeal (active)
Oat extract
Oat oil
Ceramide

Colloidal oatmeal (active)
Oat extract
Oat oil
Ceramide

100% colloidal oatmeal

Colloidal oatmeal (active)
Oat extract
Oat oil
Shea butter

Patient benefits

Reduces itch severity, dryness, roughness and itch (for 81% of subjects) at Day 1 and significantly improves quality of life by Day 31

Can be used as an adjunctive treatment along with topical Rx treatments2

Immediate and long-lasting itch relief after just one use3

Proven to reduce itch severity (61% reduction at 3 hours) and improve quality of life4

Creates a milky bath to relieve irritated skin due to itch

Immediate calms and cools itchy, dry skin flare-ups and long lasting itch relief after just one use5 Significant improvement in quality of life after 2 weeks of use6

  1. Capone K, Kirchner F, Klein SL, Tierney NK. Effects of colloidal oatmeal topical atopic dermatitis cream on skin microbiome and skin barrier properties. J Drugs Dermatol. 2020;19(5):524-531.

  2. Fowler JF, Nebus J, Wallo W, Eichenfield LF. Colloidal oatmeal formulations as adjunct treatments in atopic dermatitis. J Drugs Dermatol. 2012;11(7):804-807

  3. Parikh-Das A, Ganopolsky I, Moreira L, Vaught C. A clinical trial to evaluate the efficacy of an OTC colloidal oatmeal skin protectant cream in the management of mild to moderate atopic dermatitis in infants and toddlers. JAAD. 2017;76(6 suppl 1):AB10.

  4. Data on file, Kenvue.

  5. Data on file, Kenvue.

Aveeno® Eczema Difference​

Aveeno® is the first to formulate with colloidal oatmeal. Colloidal oatmeal is the only FDA-approved ingredient for over-the-counter eczema relief. ​

Uniquely formulated with Triple Oat® - 1% colloidal oatmeal* plus oat extract (to help soothe skin) and oat oil (to strengthen the skin’s moisture barrier from within skin’s surface).**

​

Triple Oat®

Aveeno® harnesses three constituents of oat. This unique blend of components provides multiple benefits for sensitive skin.

Aveeno® Triple Oat® combines oat flour, oat extract, and oat oil to deliver comprehensive skin benefits. ​

Triple Oat® addresses 3 critical actions with a multi-faceted mechanism of action:​

  • Strengthens the skin barrier​

  • Has anti-inflammatory properties

  • Supports the skin microbiome​

Triple Oat® strengthens beyond and within the skin’s barrier, supports the endogenous production of ceramide, hyaluronic acid, and filaggrin.

Learn more about Aveeno® Oat Composition, Benefits and Mechanism of Action

Oat oil (oat lipids)

Strengthens the skin barrier from within supporting endogeneous production of ceramides, hyaluronic acid, and filaggrin

Promotes skin's endogenous ceramide production (up to 3× vs untreated)

  • Oat oil activates PPARα and PPARβ/δ pathways, increasing endogenous ceramide production, preventing water loss and promoting hydration.

  • Replenishes phytoceramides and contributes lipids essential for barrier resilience.

Keeps the skin barrier fortified

  • Strengthens barrier integrity by reducing water loss via occlusive & humectant mechanisms.

  • Helps maintain lipid homeostasis to support optimal barrier function.

Oat extract (avenanthramides)

Has anti inflammatory properties

Helps soothe skin and reduce signs of irritation

  • Oat extract (avenanthramides) helps reduce inflammatory mediators by blocking cytokine release.

  • Provides antioxidant support, helping defend skin against environmental stressors.

Helps reduce irritation and support the skin’s natural defense mechanisms

  • Avenanthramides help calm visible redness and support the skin’s natural reactivity threshold.

  • Helps maintain comfort by soothing irritation within 24 hours of exposure.

Oat flour (colloidal oatmeal)

Helps support a healthy skin microbiome

  • Acts as a prebiotic, supporting the growth and metabolism of beneficial skin‑commensal bacteria (e.g., Staph. epidermidis).

  • Enhances microbial activity that contributes to lactic acid production and pH optimization.

Helps maintain optimal pH & boost hydration‑related pathways

  • Helps normalize skin pH to the ideal slightly acidic range, supporting healthier barrier function.

  • Increases HAS2 expression (+220%) and hyaluronic acid production (+43%), improving hydration capacity.

Learn more about Aveeno® Oat Composition, Benefits and Mechanism of Action

Aveeno® Eczema Therapy | Baby to Adult

Aveeno® Baby Eczema Therapy

​From Day 1 to adult, Aveeno® provides clinically proven solutions for eczema-prone skin. ​Learn more about Aveeno® Baby Eczema Therapy.

Aveeno Baby® Eczema Therapy