Consumer ingredient preferences

Introduction:

Expert James Kennedy discusses common consumer preferences to natural or organic products, providing foresight on processes such as clinical testing, international regulation and ingredient transparency that determine the true safety and function of a product and its ingredients.

In this video:

• Are natural products truly superior to synthetic products?

• Are organic products superior to non-organic products?

• What if people still prefer natural or organic products?

• Can natural or organic products harm the skin?

• Are essential oils just as safe for skin?

• How does mineral oil compare to essential oil?