Ingredient Misconceptions

Introduction:

Expert James Kennedy speaks about the role and common misconceptions of preservatives and fragrances in products, and finding the right balance of these key ingredients in product formulation.

In this video:

• What are some misconceptions about preservatives?

• Are fragrances in products always bad?

• Can products survive without preservatives?

• Are all products labelled “preservative-free”, truly free from preservatives?