SWISH2KILL

REMIND YOUR PATIENTS TO SWISH FOR 24-HOUR GERM* PROTECTION^†

MAINTAINING THE HYGIENE MOMENTUM

Over the last year, we have all become more vigilant about personal hygiene, and have proactively adopted practices to defend against pathogens and protect our overall health. This is reflected in a massive uptick in the purchase of sanitizing products and the practice of hygienic behaviors, such as hand-washing and use of hand sanitizer.

Even amid this heightened awareness, patients may forget about the germs in their mouth, and that a healthy mouth is fundamental to overall health. That’s why it’s important to make the most of this time of elevated public awareness of germ protection. Remind patients that germs exist in the mouth and that there is an essential need to protect against them with a complete oral care regimen: brushing, flossing, and rinsing.

As patients step up their prevention routine, they may not only be more receptive to oral care recommendations, but also more likely to act upon these recommendations and build healthy oral hygiene habits. Reinforcing with patients that using a mouth rinse, such as LISTERINE® Antiseptic, as part of their daily oral care is integral.

There are many rinses on the market you could recommend, but LISTERINE® Antiseptic is the only nationally branded OTC antiseptic mouth rinse that has earned the ADA Seal of Acceptance.1 This Seal represents the robust evidence supporting the germ-kill capabilities of LISTERINE® Antiseptic.

LONG-LASTING PROTECTION

You may already know that in 30 seconds LISTERINE® Antiseptic rinses kill 99.9% of germs that cause plaque, gingivitis, and bad breath. But did you know that LISTERINE® Antiseptic also provides long-lasting plaque germ protection?¹

12 hours after rinsing, LISTERINE® COOL MINT® showed an 82.9% reduction in plaque bacteria compared to a control rinse^1*

The COVID-19 pandemic presents an opportunity to tap into patients’ increased attention to personal hygiene by continuing to educate patients that a healthy mouth is integral to a healthy body and by actively recommending that patients add an antiseptic rinse like LISTERINE® Antiseptic to their oral care regimens.

_References:

_{1. Data on file, Johnson & Johnson Consumer Inc
*Reduction in total anaerobes in plaque. Subjects in both arms continued normal brushing during the course of the study.
†Germs that cause plaque, gingivitis, and bad breath.
‡With twice-daily use.}