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Aveeno® Positively Radiant® Vitamin C Serum

NEW Aveeno® Positively Radiant® Vitamin C Serum visibly improves dullness and uneven skin tone while supporting the barrier. Designed for sensitive skin patients.

  • Vitamin Cg works in combination with soothing Antioxidant Oat and Niacinamide to help brighten skin tone and visibly even texture while supporting the barrier.

  • Addressing an unmet patient need: Vitamin C is one of the fastest-growing skincare ingredients, recommended for its brightening benefits. However, many brightening serums with high-concentration formulas can challenge tolerability in sensitive skin; many patients discontinue regimens due to irritation concerns.

  • Aveeno® Positively Radiant® Vitamin C Serum has a pH-balanced formula with stabilized vitamin Cg. This gentle formulation is designed for sensitive skin patients.

  • Fragrance Free

  • Non-comedogenic

  • Tested on Sensitive Skin

  • 93% of users agreed formula is non-irritating*

* Based on a consumer perception study after 8 weeks of use, N=127

Key Ingredients:

  • Antioxidant Oat (Oat Extract): Provides antioxidant benefits by defending against free radicals on skin​.

  • Vitamin Cg (Absorbyl glucoside): Stabilized form of vitamin C that gradually converts to vitamin C within skin's surface, making it gentle and suitable for sensitive skin.​

  • Niacinamide: Smooths and refines skin texture, evens tone, well-studied for tolerability in sensitive skin.

Full Ingredient List:

  • Water, Niacinamide, Glycerin, Acetyl Glucosamine, Pentylene Glycol, Dimethicone, Ascorbyl Glucoside, Avena Sativa (Oat) Kernel Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium Hydroxide, Phenoxyethanol, Isopropyl Myristate, Xanthan Gum, Dimethiconol, Squalane, Disodium EDTA, Polysorbate 60, Ethylhexylglycerin

  • Formulated with a Power Trio of Antioxidant Oat, Vitamin Cg, and Niacinamide to deliver greater antioxidant properties than pure 15% Vitamin C1 while being gentle on sensitive skin

  • Hydrates skin and strengthens barrier after a single application2

  • Provides hydration for 48 hours2

  • Visibly brightens, smooths and evens skin tone in 1 Week3

  • 93% of users agreed formula is non-irritating4

1. Based on superoside dismutase (SOD) in vitro test.
2. Based on a clinical study, N=30
3. Based on a consumer perception study, N=132
4. Based on a consumer perception study after 8 weeks of use, N=127

Use daily after cleansing, before moisturizing; apply a SPF in the morning. Apply one pump's worth of the serum in the morning and/or evening to the face, neck, and décolleté. Suitable for daily use.

  • For external use only.

  • Avoid contact with eyes.

  • Keep out of reach of children.

  • In case of contact with eyes, rinse gently with water.