Strengthen baby's skin from within

Aveeno Baby® is formulated with essential ceramides and oat oil that helps stimulate the skin’s natural ceramide production up to 3X*.

Oat lipids activate PPAR and induce Ceramide Formation in skin cells

Human keratinocytes were treated with vehicle or oat lipid extract for 7 days
Oat lipid extracts increased PPARa and PPARB/S receptor and expression of target genes in primary human keratinocytes
Cells treated with oat oil for 7 days showed a 71% increase in total ceramide levels compared with vehicle control.

Whole oat oil is rich in essential lipids

When fractionated, whole oat oil is composed of a mixture of lipids, falling into 5 main lipid classes:

Triglycerides
Diglycerides
Free fatty acids
Phospholipids
Smaller amounts of sterols, phosphatidylethanolamine, and other compounds

Triglycerides

Diacylglycerols

Free Fatty Acids

Phospholipids

Clinical grading showed Aveeno® colloidal oatmeal lotion had significantly greater improvements in:

Scaling
Overall dryness
Intensity
Duration and frequency of itch
Hydration

_{As measured by the Corneometer and Skicon at 21 and again at 28 days*}

Clinical Grading: Significant

Significant reduction in intensity, duration, and frequency of itchy, dry skin.

Instrumental Measurements:

Significantly better moisturization, maintained 7 days after discontinuation of use. Top 2 box score.

_{*Significant improvement (p < 0.05) with the AVEENO® Colloidal Oatmeal Lotion when compared to vehicle after 21 days of treatment}

References
_{Oat (Avena sativa) oil activates the PPAR? and PPARβ/δ pathways, resulting in keratinocyte differentiation and upregulation of ceramide synthesis 1. Journal of the American Academy of Dermatology, Volume 70, Issue 5, AB64}