Investigating Ingredients

The Benefits of Fragrance Go Beyond Just Smell

The essentiality of fragrance

The sense of smell has helped people to identify food and substances, communicate socially, and navigate the world. The sense of smell, however, is not limited to basic functions needed for human survival. Smells, both pleasant and unpleasant, are closely linked to memories, moods, and emotions. Research has shown that scents have the capacity to influence an individual's perception on life and their personal feelings. Purposeful fragrances have been found to improve calmness and reduce stress in babies. Other effects include lower cortisol levels, longer time spent in deep sleep and an improvement in alertness and moods.

The Benefits of Purposeful Fragrance

Studies have found that fragrances, due to their sensory stimulation, can help mothers and babies’ bond. Fragranced skin-care products have found to provide added benefits over unfragranced products. Sensory stimulation, provided by a scented bath, has found to lead to a 30% increase in potent engagement cues (smiling, verbalizations, and mutual gaze) between babies and their parents post-bath as compared to babies who were bathed in a non-aroma bath oil.

Fragrances can help to:

• Create lasting memories when paired with the loving interactions of a parent

• Improve calmness and reduce stress in parents and babies

• Help mothers and babies’ bond

• Improve alertness and mood

• Create a direct connection to emotion and memory

• Lower cortisol levels and deepen sleep