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Vivvi & Bloom™

Nature-inspired ingredients for babies' healthy skin & hair

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 Why Vivvi & Bloom™?

Backed by more than 20 scientific studies and product tests. Co-created by a community of parents and caregivers.  

Vivvi & Bloom™ uses many naturally derived* ingredients and responsibly sourced shea butter to create tried and tested skincare and haircare products that are not only good for babies, but good for their communities, too.  

All products are formulated without parabens, sulfates, dyes, phenoxyethanol, silicones, or phthalates. In addition, they are verified by the Environmental Working Group (EWG), tested by pediatricians & dermatologists, and approved by real parents.  

Together with a community of real parents and caregivers, and fair-trade farmers and suppliers, Vivvi & Bloom™ works to support healthy babies, empower local and global communities, and show our planet some love. 

Vivvi & Bloom™

Sets The foundation for healthy skin‡

Products

  • Clinically proven gentle and safe

  • Made with responsibly sourced shea butter and natural origin* prebiotic

  • Offers 48-hour hydration for a baby’s developing skin

  • Helps prevent dryness

  • 100% of parents felt their baby’s skin was soothed in seconds§

  • Clinically proven gentle and safe

  • Made with responsibly sourced shea butter and natural origin* prebiotic

  • Offers 48-hour hydration for a baby’s developing skin

  • Helps prevent dryness

  • 100% of parents felt their baby’s skin was soothed in seconds§

  • Clinically proven gentle and safe

  • Made with responsibly sourced shea butter and a naturally derived scent*

  • Leaves skin feeling healthy and moisturized

  • 100% of parents agreed baby’s skin felt less sensitive and less prone to dryness||

  • Clinically proven gentle and safe

  • Made with 99.8% natural origin formula‡

  • Use to moisturize, massage, and remove dry flakes

  • 98% of parents agreed oil left skin feeling soft & smooth

  • Clinically proven gentle and safe

  • Made with 99.8% natural origin formula‡

  • Use to moisturize, massage, and remove dry flakes

  • 98% of parents agreed oil left skin feeling soft & smooth

Why Environmental Working Group (EWG) verification matters 

EWG VERIFIED™, a registered trademark licensing program, was started to drive the creation and identification of safer products. It follows a published set of health standards independently developed by EWG’s research team. The program is grounded in science and backed by EWG’s decades of experience in assessing consumer products for health and safety. The EWG VERIFIED™ mark recognizes only products that are free from chemicals of concern and that meet the strictest criteria for transparency.

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Our purpose and mission 

At Vivvi & Bloom™, we’re proud to create safe, gentle, and effective products that contain many naturally derived* ingredients. But our greater purpose is to help babies bloom and thrive. 

Our mission is to create impact that reaches from product to planet, and from baby to community. We accomplish this by partnering with amazing organizations like Newborns in Need, a national nonprofit that works across local communities to provide the essential items that every baby deserves. 

*Naturally derived ingredients as per ISO 16128-1:2016.  

†By hydrating the skin barrier when using a VIVVI & BLOOM™ cleanser and moisturizer.  

‡As per ISO 16128-1:2016 based on cumulative volume including water.  

§Based on a 4-week in-use safety & tolerability clinical study. 35 babies & toddlers aged 3-36 months, with a subset of sensitive skin. Used once daily.  

||Based on a 4-week in-use safety & tolerability clinical study. 35 babies & toddlers aged 3-36 months, with a subset of sensitive skin. Used at least 3x/week.  

¶Based on a 3-week in-use safety & tolerability clinical study. 44 babies & toddlers aged 0-34 months, with a subset of sensitive skin. Used once daily.