JOHNSON’S®

New & improved formulas that beat the top safety standards in the world¹

Why JOHNSON’S®?

When you choose our gentle products, you’re also choosing a gentler world.

JOHNSON’S® formulas are even gentler for baby & parent. Less than 2%* of global cosmetic ingredients meet our standards for baby products, and each has its own special purpose. Products are free of parabens, phthalates, sulfates, soaps, & dyes,† and are made with carefully composed & evaluated fragrances that are free of known & potential allergens.^1,2

Our cleansers pass the rigorous NO MORE TEARS® clinical tests, proving them to be as mild & gentle to the eyes as pure water in case of accidental splashes.²

We’re also gentler on the world. We use responsibly sourced & biodegradable ingredients—while reducing use of plastic, greenhouse gas emissions, & energy. JOHNSON’S® does not test cosmetic products or ingredients on animals.^3,4‡

So when it comes to making gentle choices, start from the first days. After all, gentle choices now can mean healthier tomorrows.

JOHNSON’S® COTTONTOUCH

SKIN MICROBIOME

PRODUCTS

SENSORIAL STIMULATION

HOSPITAL CATALOG

100% gentle—just like babies²

Soothe, relieve, treat, and prevent diaper rash

Seal out wetness and protect skin from irritants

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^{*Out of the thousands of cosmetic ingredients used worldwide.}

^{†Excludes cologne.}

^{‡Except in the rare situation where governments or laws require it.}

^{||Based on average cumulative volume of ingredients in washes, lotions, and shampoos, using ISO/DIS 16128 (water included).}

^{§Babies bathed with scented products showed more engagement cues like smiling, verbalizations, and mutual gaze vs babies bathed with unscented products.}

^REFERENCES^:

^{1. Data on file. CottonTouch eDetail. 2018.}

^{2. Data on file. JOHNSON’S brand claims. 2018.}

^{3. Data on file. Module 2. 2018.}

^{4. Data on file. Baby innovation meeting. 2018.}

^{5. Data on file. Rembrandt product evaluation study. 2018.}

^{6. Data on file. GloGerm Powder Demo. 2018.}

^{7. Data on file. Professional relaunch. 2018.}

^{8. Data on file. Red Particles Demonstration. 2018.}

^{9. Data on file. Microbiome message map. 2018.}

^{10. Data on file. Fragrance message map. 2018.}