JOHNSON’S®
New & improved formulas that beat the top safety standards in the world1
Why JOHNSON’S®?
When you choose our gentle products, you’re also choosing a gentler world.
JOHNSON’S® formulas are even gentler for baby & parent. Less than 2%* of global cosmetic ingredients meet our standards for baby products, and each has its own special purpose. Products are free of parabens, phthalates, sulfates, soaps, & dyes,† and are made with carefully composed & evaluated fragrances that are free of known & potential allergens.1,2
Our cleansers pass the rigorous NO MORE TEARS® clinical tests, proving them to be as mild & gentle to the eyes as pure water in case of accidental splashes.2
We’re also gentler on the world. We use responsibly sourced & biodegradable ingredients—while reducing use of plastic, greenhouse gas emissions, & energy. JOHNSON’S® does not test cosmetic products or ingredients on animals.3,4‡
So when it comes to making gentle choices, start from the first days. After all, gentle choices now can mean healthier tomorrows.
100% gentle—just like babies2
JOHNSON’S® CottonTouch™ is clinically proven not to disrupt babies’ developing skin & microbiome and preserves the mildly acidic pH of babies’ skin, helping maintain barrier function.1
Newborn Wash & Shampoo
Rinses clean & leaves minimal residue2
86% of pediatricians would recommend product after trial5
Blended with real cotton1
Newborn Face & Body Lotion
Water gel formula instantly delivers nourishing hydration to the skin2
Absorbs fast & leaves minimal residue1
74% of pediatricians would recommend product after trial5
Blended with real cotton1
GloGerm™ Powder Demonstration6
Shows residue left behind after controlled washing
CottonTouch™ Newborn Wash & Shampoo
Rinses easily, leaves no slippery residue compared to other competitive baby wash7
GloGerm™ is a trademark of Glo Germ Company, Utah, USA
Red Particles Demonstration8
Shows residue effect 5 minutes after controlled application of lotions
CottonTouch™ Newborn Face & Body Lotion
Absorbs fast, leaves no unwanted residue compared to other leading lotion7
JOHNSON’S® CottonTouch™ does not disrupt baby’s developing skin & microbiome.1 Why does this matter?
What is the skin microbiome?
The skin microbiome is made up of colonies of bacteria, archaea, fungi, protozoa, and viruses. It helps protect the skin barrier from pathogens and may have an effect on chronic disease and overall immune health.9
What affects the health of the skin microbiome?
A balance of diverse microbes make up a healthy skin microbiome. Repeated use of harsh products not designed to be gentle to a baby’s skin may impact microbial balance.9
Why is a balanced skin microbiome so important?
A balanced skin microbiome helps protect the skin from harmful, infectious microbes. Skin barrier disruption can cause an imbalance of bacteria colonization, and can lead to adverse skin conditions such as atopic dermatitis.9
Our baby skincare line has evolved, and beats the top safety standards in the world.1 They’re made with only purposeful ingredients and designed to be 100% gentle for baby’s delicate skin.2
JOHNSON’S® HEAD-TO-TOE® Wash & Shampoo
Gently cleanses infants’ skin & hair2
Preserves mildly acidic pH of babies’ skin, helping maintain barrier function2
NO MORE TEARS® formula2
JOHNSON’S® Baby Lotion
Gently nourishes & hydrates infants’ skin for 24 hours
Enriched with coconut oil
Preserves mildly acidic pH of babies’ skin, helping maintain barrier function2
JOHNSON’S® Baby Shampoo
Mild & gentle cleansing for infants and all other patients2
Leaves hair soft, shiny, & smelling fresh
NO MORE TEARS® formula2
Want to explore skin care products for baby?
Importance of sensorial stimulation
Bath-time and massage routines help create strong sensorial experiences. What does this mean?
How does the sense of touch impact healthy baby development?
A baby’s sense of touch begins to develop while they’re still in the womb, and it contributes to the maturation of their other senses. Positive interaction through touch has benefits for babies and parents.1
What exactly happens when baby and parent interact through touch?
Within the first 3 years of life, there is rapid development of most of the brain’s neural pathways involving communication, understanding, interactions with others, and emotional well-being. When parents and babies interact through touch, baby shows more positive emotions, like smiling. Plus, both parents and babies experience less stress and form stronger connections.1,10
Why do you add a hypoallergenic fragrance to your products?
We carefully select a hypoallergenic fragrance on purpose. Purposeful scents play an important role in bonding with parents, lead to 30% more potent engagement cues,§ and can be linked to reduced cortisol.1,10
Bring JOHNSON’S® products to your hospital facility
Browse our product catalog, then call 1-800-814-9301, option 3, or email us at ConsumerContracts@its.jnj.com to order.
Soothe, relieve, treat, and prevent diaper rash
Seal out wetness and protect skin from irritants
Monthly Pediatric BundleBox
Discover what’s inside
*Out of the thousands of cosmetic ingredients used worldwide.
†Excludes cologne.
‡Except in the rare situation where governments or laws require it.
||Based on average cumulative volume of ingredients in washes, lotions, and shampoos, using ISO/DIS 16128 (water included).
§Babies bathed with scented products showed more engagement cues like smiling, verbalizations, and mutual gaze vs babies bathed with unscented products.
REFERENCES:
1. Data on file. CottonTouch eDetail. 2018.
2. Data on file. JOHNSON’S brand claims. 2018.
3. Data on file. Module 2. 2018.
4. Data on file. Baby innovation meeting. 2018.
5. Data on file. Rembrandt product evaluation study. 2018.
6. Data on file. GloGerm Powder Demo. 2018.
7. Data on file. Professional relaunch. 2018.
8. Data on file. Red Particles Demonstration. 2018.
9. Data on file. Microbiome message map. 2018.
10. Data on file. Fragrance message map. 2018.