History of LISTERINE®
LISTERINE® is the most studied mouthrinse on the planet. Learn more about our rich history, below.
Dr. Joseph Lawrence and pharmacist Jordan Lambert developed LISTERINE® as an antiseptic for use in surgical procedures.
LISTERINE® was marketed to dentists after studies showed that it was also good for killing germs found in the mouth.
Plaque recognized as the primary cause of caries and periodontal disease.
LISTERINE® Cool Mint® is launched in Canada.
LISTERINE® Cool Mint® and Original is awarded the CDA Seal for efficacy in preventing and reducing gingivitis.
LISTERINE® Total Care all-in-one mouthwash.
LISTERINE® Total Care for Sensitive Teeth is launched to provide patients with an all-in-one LISTERINE® mouthrinse that includes a desensitizing agent that builds protection against sensitive teeth.
LISTERINE® Total Care Zero launched in Canada to provide an alcohol-free option to patients who want the all-in-one benefits of LISTERINE® Total Care but with less intense taste.
LISTERINE® Zero launches in Canada to provide an alcohol-free option to patients who want the benefit of an effective oral antiseptic but with a less intense taste.
LISTERINE® launches the LISTERINE® UltraClean line of multi-benefit rinses: anti-cavity, anti-tartar, and anti-stain to provide patients with the option of an antiseptic rinse plus one other oral care benefit.